Company Overview
Built by someone who lived the problem and spent a career solving it.
What We Do
AssetOptics is an enterprise asset management (EAM) and CMMS solution built natively on the Salesforce platform. We help organizations manage facilities, equipment, and fleet maintenance, from work orders and preventive maintenance to inventory and MRO procurement, all in one place, without middleware or third-party integrations.
AssetOptics is available to existing Salesforce customers through the AppExchange, and to organizations with no prior Salesforce relationship. Every subscription includes a bundled Salesforce Platform OEM license. Whether you run Salesforce today or have never used it, AssetOptics works for you.
Founder-Led Since Day One
Michael Edwards ยท Founder & Principal
AssetOptics was founded in 2010 by a maintenance manager who had lived the problem for decades. Before building AssetOptics, Mike spent six years as a Maintenance Engineer and Manager at Oscar Mayer, running a 24/7 maintenance department with over 40 technicians. He then moved into operations at Conagra, where he led maintenance management best practices and the implementation of an enterprise asset management system across a major division.
That hands-on experience drove a career in EAM software, selling and managing solutions at JD Edwards, Indus International, and Infor's EAM business unit (formerly Datastream), working with asset-intensive customers across manufacturing, life sciences, and CPG. After over a decade on the vendor side, the gap was clear: enterprise EAM was expensive, rigid, and disconnected from the CRM and operational systems organizations already ran.
AssetOptics was the answer: a modern, native Salesforce EAM built with the perspective of someone who had personally managed maintenance teams, evaluated competitors, and understood what real operators actually need. Today, Mike still leads AssetOptics with the same commitment to practical, customer-first software.
How We Work
Native Salesforce
Built 100% on the Salesforce platform. No middleware, no external databases, no integration headaches. A Salesforce Platform license is included with every subscription.
Customer-First Development
The roadmap comes from customer requests. If you need something, you can talk directly to the people who build it.
Hands-On Implementation
We implement AssetOptics for you. Whether you're moving off a legacy system, paper, or a complex multi-site setup, we do the implementation with you.
Deep Industry Experience
30+ years of hands-on EAM experience across manufacturing, healthcare, aviation, government, and facilities management informs everything we build and every implementation we run.