Announces Company Name Change to AssetOptics

New Company Name Reflects Focus of Providing Enterprise Wide Visibility and Insight to Asset Performance

Atlanta, GA (PRWEB) December 27, 2012, the leading provider of CMMS/EAM solutions build natively on the platform, today announced a company name change to AssetOptics.

“I am excited to announce our new company name,” said Mike Edwards, founder of AssetOptics. “Our customers are experiencing the benefits of an enterprise class solution. The AssetOptics brand reflects the growth in our offering from that of a SaaS based maintenance application to an asset and work management management solution with enterprise wide visibility”.

AssetOptics Enterprise Asset Management for Salesforce is a native CMMS/EAM solution. AssetOptics offers core maintenance management functionality of asset management, preventive maintenance, work management, and MRO inventory management. Built on’s trusted enterprise cloud computing platform, AssetOptics customers realize enterprise class solution capabilities while foregoing the cost and complexity of managing expensive IT infrastructure. AssetOptics is offered through a low cost subscription-licensing model.

To support the new name launch, the company unveiled a redesigned website,, highlighting the latest features of its cloud computing based enterprise asset management solution.

About AssetOptics
AssetOptics is a privately held company with deep domain expertise in Enterprise Asset Management. AssetOptics CMMS/EAM is a native application, benefiting from the reliability, scalability and performance of the Salesforce Platform.